Everything You Ever Wanted To Know About Prototyping (But Were Afraid To Ask)

December 7, 2017

Prototypes are my framework for learning new tools, platforms and techniques. A prototype works as hard proof that an idea will or won’t work. It is central to my entire creative process and is the medium I use to relate to the people and businesses I collaborate with. I’m gushy about prototypes because I think they can work wonders, but I also think they don’t get they’re due. Prototyping is usually not incorporated into project timelines at all or, if it is, usually as some tangential deliverable to a larger project.

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