Ghost Button Design: Is This Really Still A Thing (And Why)?

January 8, 2018

For such a small design element, buttons sure are a complicated one to tackle. It makes sense, what with call-to-action buttons serving as the next step in your visitors’ path to conversion. Mess that up and you might as well say “bye-bye” to business. Though we have a good understanding of the types of button design rules that universally work, there will be times when you’re surprised by a rogue element that performs well.

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